It shouldn't be this hard for anybody to invest in the planet.
With Own Your Beliefs, it no longer is.
With Own Your Beliefs, it no longer is.
Our mission is in the name, Own Your Beliefs.
- Mission
- Problem
- FAQs
- Methodology
Our Mission
Own Your Beliefs makes it simple for everybody to invest in our planet.
Understand and act on the carbon emissions of companies and funds you have a stake in with our transparent data and easy-to-use tools.
Understand and act on the carbon emissions of companies and funds you have a stake in with our transparent data and easy-to-use tools.
Whether you're a professional or retail investor, with just a few clicks you can analyze your portfolio's equity-financed CO2e emissions to understand opportunities for targeted action and even remove them with the highest-quality permanent CO2 removal. We offer the most direct and effective way to balance your investment performance with minimizing your carbon impact.
If you're an activist, academic, developer, concerned employee, or just somebody who is conscious about our planet: explore our transparent data on our website or through our API. Join the community that believes sustainably data should be accessible to everybody.
What problem are we solving?
People want to align their investments with their beliefs - especially their concerns about climate change - or hold companies accountable, but
- company sustainability data is hard to find and make sense of
- and sustainable investing is hard and murky: how do you actually do it?
People care a lot about environmentally sustainable investing
When you own shares of a company's stock (directly or through funds), you share in that company's profits. But you also share responsibility for the company's environmental impact, including their CO2e emissions.
Recognizing this, investors want to put their money where their mouths are:
- A 2024 survey found that 77% of global individual investors are interested in sustainable investing .
- 89% of professional investors surveyed in 2023 say “commitment toward net-zero” is a priority, up drastically from two years ago .
- The Net Zero Asset Managers initiative has over $57 trillion in AUM.
Environmental sustainability data is inaccessible and hard to make sense of
Despite all of the interest in sustainability and climate, it's hard to make sense of company environmental sustainability data even for professional investors or consultants:
- ESG scores and ratings are misleading with many problems. They reflect subjective judgements or arbitrarily weighted factors and don't actually measure a company's impact on the climate.
- Existing tooling and databases for understanding company CO2 emissions data are hidden behind prohibitively expensive subscriptions that can cost thousands of dollars a year.
- Emissions data is also often unstructured, fragmented, and can be difficult to parse, aggregate, and clean.
And so it's hard to understand the impact of a single company, let alone compared to each other or a portfolio in aggregate.
Shortcomings with existing sustainable investing options
It's also hard to assess existing ESG investing options such as ETFs and other funds, or personalized investment products, which suffer from one or all of these shortcomings:
- High fees to management and overhead (which might as well support carbon removal instead)
- Meaningful historical underperformance compared to the broader market
- Holdings that are not actually meaningfully lower in emissions intensity
- Greenwashing, or at least a lack of clarity about what actually makes them “green”
- “Values-aligned” investing suffers from arbitrary and subjective weights that are difficult to reason about
FAQs
Learn a bit more about our operations.
If you have any additional questions, feel free to drop us a message!
If you have any additional questions, feel free to drop us a message!
Methodology
Our portfolio and fund methodology aligns with the Global GHG Accounting and Reporting Standard developed by the PCAF (Partnership for Carbon Accounting Financials).